Dear Madam/Sir,

The Franchise Summit & Expo is back — and it comes back stronger. This year the event is co-organised by Verticom and the Boussias group, the leading B2B communications group in Greece.

The aim is a single thing: that Greek franchising finally has one annual, institutional meeting point — where established chains meet their next partners and investors.

The event

Dates  —  27 & 28 November 2026
Venue  —  Olympic Tae Kwon Do Arena, Faliro, Athens
Format  —  Conference & exhibition, over two days
Scale  —  40+ speakers · 50 exhibitors · 500 delegates · 1,500 visitors
Sectors  —  Food service, retail, services, education

The paradox of the market

Retail is under pressure. According to the Athens Chamber of Tradesmen, in the first four months of 2026 41% of businesses reported lower sales than in 2025.

And yet franchise networks are accelerating. The Franchise Leaders Survey 2025–2026, with responses from 115 chains, shows that:

›  86.54% of their outlets run on a franchise model
›  2.83 new outlets opened per chain on average in 2025
›  3.13 is the target for 2026 — an increase, in a pressured market

Simple arithmetic: these 115 chains alone are planning roughly 360 new outlets during 2026. Every one of them starts with a meeting — with a prospective franchisee who has capital and is looking for a proven system.

The market says the same: Metro is committing €250–280 million for 2026–2029 with 150 new stores, most of them franchised, while networks such as Evergood have already reached 596 points of sale. The categories driving growth: coffee, food service, small-format retail, neighbourhood supermarkets, telecoms, personal care.

Why attend

Franchising is not bought from a catalogue. You need to see the concept, talk to the franchisor and get clear answers on three things: how much capital it takes, what support you get and how long until it pays back.

In two days, in one venue, you do all three — with dozens of systems side by side and the ability to compare.

Tickets

Single-day conference ticket €40.92 — for day one or for day two.

Entry to the exhibition is free — registration only. The free ticket does not grant access to the conference.
Register free for the exhibition →

Supported by

Co-organised by Verticom & Boussias
23 Evmolpidon St., 118 54 Athens, Greece  ·  +30 210 924 5577
franchisesummit.gr  ·  info@verticom.gr

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